Westchester Gluten Guru Launches "Bread by Subscription" Bakery, Offering Hearth-Baked & Organic Artisan Breads
When Westchester resident Michael Sellers was downsized from his corporate marketing job in 2015, he did what any newly unemployed American might do—he drove to the Baking Education Center at King Arthur Flour in Vermont for a week-long course in the fundamentals of artisanal bread baking. “It was time for me to make a change, and the science of bread baking had always appealed to me,” he says. But what began as a between-jobs adventure quickly took on a life of its own as Sellers discovered a genuine passion for baking bread.
Fast forward to June 2016, and Sellers has launched Journeyman, a Community Supported Bakery (CSB) that sells hearth-baked bread by subscription, similar to the popular CSA model, with weekly delivery of bread to his customers. “It’s my way of completing the circle from farmer, to miller, to baker, to consumer,” he says.
Working out of a small-scale bakery in his Peekskill home, Sellers crafts naturally leavened breads that benefit from a lengthy fermentation period. Not surprisingly, he is passionate about his ingredients. “Many customers want to know exactly what’s in my bread and where those ingredients originated,” he says. “Baking with organic flour milled in New York State keeps Journeyman local, supports local agriculture, and ensures the high quality of the final product.”
Subscriptions of Journeyman bread are available in four-week blocks and automatically renew, if the customer chooses that option. He also sells three types of bread as “one-off” single loaves, ideal for anyone who wants to try the bread before committing to a subscription.
“These days I’m up at 4:00 AM to feed our chickens and check on the dough that’s been fermenting overnight,” Sellers says. “I’m now doing something that makes me genuinely happy, and I like to think my customers sense that when they taste my bread.”